License the Ironclad Springboard™ program to bring Ironclad brand clarity to your people.
Use Ironclad’s methodology to pinpoint optimal positioning, galvanize employees, and drive growth.
The Ironclad Springboard is a structured, systematic program to create your brand strategy based on the best-selling book Forging an Ironclad Brand: A Leader’s Guide by Lindsay Pedersen.
What is Ironclad Brand Strategy?
Of all the positions you can gain in the mind of your audience, not all of them are equally attractive. There is a choice of positioning that is more right for you than any other.
This is your Ironclad Brand Strategy. It is a positioning that:
- Resonates with the audience AND is ownable and distinctive to you.
- Gratifies a customer’s functional need AND lights them up emotionally.
- Transmits vividly through messaging AND throughout the customer’s entire experience of your offering.
The Ironclad Springboard’s proprietary frameworks and curriculum embolden your people to select their optimal positioning. This Ironclad Brand Strategy then becomes the North Star that concentrates and fuels the organization’s enduring growth.
Embolden Your People Through Ironclad Brand
Many business leaders wonder:
- How do we stand out?
- Who is our sweet spot audience?
- What value do we bring to them?
- What do we say to them?
- How do we help a potential customer say “yes”?
The Ironclad Springboard program guides people to answer these questions in exactly the right way for their organization.
Using Ironclad’s rigorous, proven methodologies, you can guide people to a sharp, ownable brand.
Ironclad brand strategies yield:
- Laser focus on what unlocks unique value and actually moves the needle
- Teams and organizations that operate from an unambiguous brand strategy
- Energized and engaged employees
- Enduring customer loyalty
Coach Guided Brand Strategy
Lindsay Pedersen developed the Ironclad Springboard by drawing from her classic marketing training at the Clorox Company, as well as from her experience building brands from burgeoning startups and nonprofits to multinational companies like Starbucks, T-Mobile, Zulily, Princess Cruises and Duolingo.Bring the Ironclad Springboard to Your People
What is the Ironclad Springboard™?
The Ironclad Springboard is a methodical, proven brand strategy development program. As a certified Ironclad Brand Coach, you guide your people through this step-by-step process to identify their optimal North Star.
For executive coaches and consultants who become certified Ironclad Brand Coaches, the participants you guide would be your clients. For marketing leaders who become certified Ironclad Brand Coaches, the particiants you guide would be your internal teams and colleagues.
How Certification Works
With the Springboard program, we at Ironclad train you in the Springboard methodology and experience. You then have access to the proprietary Ironclad Springboard program and multimedia materials to facilitate your participants in creating their organization’s brand strategy.
Licensing this content includes a detailed complete guide to the 3 Ironclad Springboard work sessions, webinars to train you, participant kits, and the template for their full brand strategy. Your participants finish the Ironclad Springboard experience with an Ironclad Brand Strategy that will propel their organization to grow and thrive.
Lindsay Pedersen on the Ironclad Springboard
Praise for the Ironclad Method
Leaders that want laser focus are using the Ironclad Springboard to define and express their optimal positioning for maximum impact.
“Got our whole team enthusiastic about doing this right.”
“We were getting in our own way; Ironclad pushed us to reach deep and ambitious.”
“Now we have a lens to filter our efforts, on the product side and the marketing side.”
“Ironclad drove our rebranding process with a clear brand positioning that has been enormously successful.”
“This brand strategy helps us make better decisions; we’re confident about our position in the market.”
“Hugely successful not just in developing a brand strategy but in rallying the entire leadership team.”
“Facilitated the right conversations among senior leaders to get at what we uniquely offer.”
“Working with Ironclad removed my cynicism on the field of branding. The ROI has been irrefutably high.”