Created for leaders determined to do it all right, the Ironclad Premier Method™ is our most thorough methodology. With this method, we go into our deepest level of analysis, expanding upon the Ironclad Method™. We also pair the deliverable with advisory services and roll-out support for you after we conclude our brand strategy. This is the right method for you if you are a large company with more need for fidelity and more people and complexity.
Lindsay approaches brand not as a creative endeavor, but like a detective trying to find the truth. We now have a clear articulation of what to focus on and what not to focus on that previously we had a hard time getting to. This brand strategy is incredibly galvanizing and clarifying for the leadership team.
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Example Case Study
Ed Tech company super-charges brand building
This thriving ed tech company had grown rapidly and sought to build a brand in order to become less reliant on search marketing. It spurred the questions: “What do we want to stand for? What do we want our brand to mean?”
Using the Ironclad Premier Method™, we conducted interviews with the sweet spot audience to uncover why they decided or did not decide to become customers. Using these as raw insights, we developed a rigorous and nuanced positioning utilizing all of the proprietary frameworks of the Ironclad Premier Method™. After the brand strategy was complete, we advised the CEO and CMO through the implementation of the brand strategy.